Due to the evolution of social media marketing, many marketers started to question the future significance of email marketing. However, email marketing is one of the best marketing channels in which marketers could see a better ROI (return on investment). The original benefits of email marketing continue in the market even after the increased popularity of social media. If you want to know about email marketing, then explore below to know the importance of email marketing at the present situation. In addition, you can also check out the reasons why email marketing is important for business owners.
What is email marketing?
Email marketing is one of the types of direct marketing, which involves sending of business promotional messages through electronic mail to the group of customers and prospects. It is one of the widely accessed cost-effective and efficient method for building brand awareness, new customer gaining, convert leads to loyal customers, and increase product sales. Even though there is increasing popularity of text messages and social networks, the role email for the marketers is still continuing to grow stronger. This is also demonstrated in the global benchmarking research presented in the email marketing & marketing automation excellence 2017 report. The marketers participated in the survey expressed their confidence and faith in the benefits of emails, especially when compared to other marketing channels.
Why is email marketing important?
When compared to other marketing channels available now to reach a potential audience, email is the most effective and better channel for gaining attention and engaging & connecting with the customers & clients to increase sales and revenue. There is no other marketing channel is as successful as email marketing to build up strong customer relationships. On the other hand, email marketing is vital for several reasons. In terms of business owners, it is imperative, as it is highly adaptable. You can create an email, which you send to promote your brand so that they suit any requirement, which you might have.
Even you can target several different social groups and adapt the promotional content accordingly. Since the business world is changing constantly, you need to respond quickly to any changes happened in the market. Another important reason why email is important for business is that it is inexpensive. Therefore, you can able to incorporate into any marketing plan that your business might need without spending any additional costs. Business owners want to consider something that creates profit for them without spending any money. That is why email is seriously taken into consideration for many businesses.
Know the benefits of email marketing:
You can enjoy several benefits by promoting yourself through the email. This is why it is the most efficient and cost-effective promoting tools in the market, which have been highly utilized. Creating a strong and effective email marketing strategy will help you reach and engage with your potential audience in a personalized way. In addition, it increases sales at a reasonable cost. Just as other marketing tools, email-marketing tools also render your business the ability to reach the target customers easier than ever before. Apart from these, plenty of benefits your business can reap from email marketing.
Email has the ability to keep your clients and customers informed. Users are also capable of checking their email whenever it is convenient for them. Thus, it gives them a feeling that you are always used to think of them. Therefore, you can always stay connected with your audience. Email is the most preferred marketing channel by the consumers in order to communicate with the companies. As per the recent research conducted by Marketing Sherpa, about 60% of survey respondents pick email as their preferred method to gain promotions and receive updates from the companies that they are interested in having a business. Do you know? Only 17% chose text messages and 20% chose social media among the survey respondents.
As mentioned earlier, email marketing is the ideal way to generate a better ROI than others. Direct Marketing Association and Demand Metric of marketers in the US conducted a survey in which email achieved an average ROI of 122% that was over 4 times higher than other marketing tools. It includes even social media marketing (28%), paid search (25%), and direct mail (27%). Most importantly, you can effortlessly personalize your business email messages, right from adding the subscriber’s name in the email subject lines to creating emails, you can target audience based on the individual requirements and interests. Today, a plethora range of marketing tools and software available, which support firms to send personalized emails to their target customer base.
Additionally, you can simply segment groups of customers and prospects & send them particular marketing messages, which meet their personal interests and demands. When you wish to target customers through email segments, you can make use of three aspects such as geographic, demographic, and behavioral. This will change the whole personalization of your emails. Thus, in turn, you can send more personalized and relevant email content. Automation is another important way of successful nurturing and triggered campaigns. It is a key tool for developing personalized and relevant marketing emails. With the help of automated emails, you can quickly and effortlessly raise your one-to-one marketing communications. Meanwhile, you will also reduce the number of employee hours required.
You have to thank for the advancement in the email marketing automation software because it is affordable than even for small businesses. when you follow the right email testing and optimization strategy, you will quickly enhance the elements of your email campaigns in order to achieve better performance results as well as higher ROI. Among all, emails make it much easier for your subscribers to share your company marketing messages instantly with others. Whether it may be promotional code or information about the special sale, your brand visibility will be increased and increased sales. At last, email marketing is an environmentally friendly marketing tool as it helps save trees and papers.
Author: Emily Watson
