It is every home seller’s dream to find the right buyer for their home when they put their property for sale in the market. In order to find the right buyer, Grow PM explains, a seller should focus on selling to the ideal buyer by applying ideal marketing strategies that will attract the buyer’s interest and persona.
Determine the selling points of your home
The first step is to identify the major selling points of your home. Focus on elements such as the location of the home, type of house, size of the home, and amenities. The location of the home pays keen attention to the proximity to the city center, the beach, water body, and mountains depending on the geographical aspects of that particular location.
The type of the home pertains to whether it is a single-family home, condo, townhouse, or penthouse. Establish the number of full bedrooms and bathrooms to determine the number of people the house can hold comfortably. The seller should identify the amenities available inside and outside the home to know the features that will attract potential homebuyers. Amenities inside the home include a swimming pool, finished basement, tennis court, basketball court, and Jacuzzi. Amenities outside the home include public parks, schools, beaches, and hills for hiking.
Target the right buyer
When you identify the selling points of your home, you will be able to determine the right buyer for your home. A home that sits close to or within a bustling city is ideal for a buyer who works in the city because the short commute will be an attractive feature. The type of the home attracts varying buyers depending on their preferences and needs, for example, an elderly buyer may prefer to live in a bungalow to avoid climbing stairs around the home. Studio condos for sale Seattle will attract single buyers or couples without children while a home with a couple of bedrooms will attract a buyer with children. Amenities such as schools and parks near the home will attract a buyer with children.
Focused marketing
Most home buyers start searching for their next home online where they check out photos and videos of homes while comparing prices. As such, you should have an online marketing strategy for your home on sale. You should hire a real estate agent that will list your home on their site and ensure you post quality photos and videos of the home on that listing.
Ensure that the photos you post highlight the best selling points of your home in order to attract the right buyer. An unfinished basement may attract a buyer who is interested in a fixer-upper while a fully remodeled kitchen may attract a buyer who wants a move-in ready house. It is advisable that you list a competitive price for the home in order to receive a couple of offers from potential buyers. Enlist your home in our Seattle real estate listings in order to find an ideal buyer for your property.
