If you’re looking into selling your house, the ideal buyer is somewhere out there. The trick is to figure out how and where to find them.
In today’s digital world, you can bet that your ideal homebuyer will start their search online. In fact, a recent National Association of Realtors (NAR) survey found that over 90% of home buyers use the internet to search for homes.
Armed with this intelligence, it should be easy to market your home, right?
Well, we don’t think so.
The property market is one crowded and noisy marketplace. As such, making your home stand out in a crowd of thousands might not be a walk in the park. Luckily, for you, we have prepared these handy tips to help you beat the competition and sell your home online with ease.
1. Take Detailed, Attractive Photos
Image Credit: Kendyl | Flickr
The majority of homebuyers will make a judgment about a property based on the strengths of its photos before even considering viewing. So it’s very important that you take detailed and professional-looking photos.
Invest in a good property photographer to ensure your home looks the best it can. The good thing about hiring a professional photographer is that they know how to stage a home.
If you plan to do it yourself, make sure you have a powerful camera that can capture breathtaking images of your home. For more information, Follow Up Boss have a very interesting guide to real estate photography that you can draw inspirations from.
2. Consider Paying Extra for Premium Listings
Getting your listing to as many potential buyers as possible should be your number one priority. To achieve that, you may want to consider paying extra for premium listings.
Paying to have your home listed on premium websites such as Rightmove will put your home in a prime position for potential buyers. Also, premium sites employ strategies that keep off scammers that plague popular sites like Craigslist.
3. Add Some Stats to Your Listing
Adding some statistics to your listing can enable a potential homebuyer to better understand your home and neighborhood/estate.
For example, a buyer moving from a different state may want to know the distance from your home to the nearest social amenities. They may also want to know how nearby schools perform. This information can help to increase their chances of buying your home.
4. Consider a Video Tour
Successful real estate agents are utilizing some form of video or slideshow, in addition to photos. You can also leverage videos to achieve a competitive edge.
Videos give the buyer a virtual tour of the house, enabling them to see the details that photos alone cannot capture. This can go a long way in helping a potential buyer determine whether to schedule a visit or not.
5. Advertise on Social Media
Social media can be your best marketing tool if you use it properly. Make the habit of sharing your home photos on Facebook, Twitter, and Instagram. Each post share can reach thousands of potential buyers.
Don’t forget to get real about pricing. Today’s buyers are very educated and will only buy a home they believe is fairly priced based on the comparable sales in the area–a factor that affects the market value of a home.