Gifting is relevant in most corporate cultures. Whether you’re trying to thank long-standing customers, remind someone of your company, or remember a hard-working employee, the simple reason for giving gifts is the same. Corporate gifts are presented to show gratitude, enhance corporate image, and build goodwill between consumers, employees, suppliers, and key stakeholders. The basic aim is to reaffirm relationships and enhance personal connections on a work front. Business gifting is one of the most effective marketing tools and can be effectively used for promotion and publicity. When done correctly, gift-giving has been shown to increase business activity. If you want to find the perfect business gift, here are 5 ways to do it correctly.
- Corporate Regulations – Many companies have strict guidelines on what types of presents their staff may accept if any. Inquire from your clients or check with their department of human resources if you have any questions. If it does not seem appropriate to offer a material item, then you can also consider donating some amount to a charity of their choice.
- Cost of Gifting – Many companies have a cap for the value of a gift as it falls within the company budget. Use your best judgment to make your gift unforgettable and build a better relationship with the recipient. A rule of thumb is to first ask yourself what your thought would be if you got the gift, and then decide to keep the budget in mind. It is also advised to plan ahead as it would save you from any last-minute price hike, especially during the holiday season.
- Cultural Differences – The business gifting etiquette is very different from that of individual gifting. Be mindful of variations between different cultures. As corporate gifts, food and drink items are quite popular. A personalized gourmet gift full of healthy light foods such as dates, dried fruits, and nuts can be a creative and thoughtful present that is generally accepted.
- Presentation – Gift wrapping is not just covering the gift in colorful paper and shiny ribbons. It is about going a step further; it’s like icing on the cake or a beautifully decorated restaurant dish. A crisp gift wrapping adds a different dimension to your tangible gift. Moreover, a gift certificate or confirmation of a charity donation must arrive with a handwritten note in a special envelope.
Gift Giving Goal – The aim of giving gifts is to show appreciation, and when it’s time to do business, people think of you. It is also a way to express gratitude for those who value and support you.
Whether you’re heading to the mall, checking out these holiday catalogs or going online we hope the above-mentioned tips will lead you towards a gift, which will be cherished and remembered for all the right reasons.
