Why Must Your Company Market?
Any company, no matter what size the company or if it is a start-up company or a company that has been in business for five or more years, must have up-to-date marketing campaigns and strategies that help that business gain increased client base and profits. Without a good marketing plan, the company will have to close its doors.
Marketing in its simplest terms means the gathering of new clients and customers while keeping your seasoned clients and customers coming back for your products and services.
Marketing involves a company’s ability to research new ways to get their products and services out into the public’s eye. Your company must have ways in which to promote the selling and distribution of your products and services. These methods of marketing recycle and present new and innovative ways to market your company.
One such marketing method that has been around for a while yet may not be known to you is Sales Funnel. This type of marketing is reserved for online buying and selling.
What is a Sales Funnel?
A sales funnel is a form of marketing by you for your company. You can also contact companies such as postcardmania who can take organized and specific steps to set up a sales funnel for you for the sole purpose of reigning in new customers through enticing them with your company offers through a variety of marketing actions. These actions can include all or some of the following that successfully do the selling for you through your online company presence.
. Automated Emails
. Company Landing Pages
. Articles on Your Products and Services
. Company Videos
. Direct Mail
The Age of Digital Marketing and Online Shopping
Online buying and selling in itself offer so many benefits to the shopper that they find this type of purchasing irresistible.
A sales funnel is meant to successfully reign in many new customers and keep older consumers coming back. What makes sales funnels so successful is that this type of marketing takes the consumer from a prospective new client to a repeat buyer.
So what exactly are a sales funnel?
A sales funnel is the process of using marketing techniques ear-marked for an online presence that most companies use such as videos, emails, correctly written landing pages on company websites, articles, television advertisements, billboards, and more.
You may have never heard of a sales funnel at various businesses and been reigned into that company’s product or service without your awareness. Sales funnels are everywhere with many companies enjoying the profits from the good sales funnel. When you set up your company’s sales funnel you are employing a virtual voice acting like a salesperson.
There are at least six ways available for you to understand a sales funnel that can successfully boost your company profits. These ways are as follows.
- Attract your new clients and keep the old coming back
You need a recognizable company brand, logo. For example, when you see a logo on a billboard you know exactly what that logo stands for such brands as, Niki, Starbucks, Pepsi, Coco-Cola, Amazon, Microsoft, Apple, and more.
If you know the logo you know what the product or service is that they sell. Perhaps you see the logo on a television commercial or billboard that says if you buy one you get a second half-off or free.
- Make your product or service irresistible
The TV commercial or billboard sells for your company, telling the public how they can benefit by buying this product or service. This sales funnel is eye-catching and informative to the point that the consumer ends up buying and trying your product.
- Present an enticing call to action
Your sales funnel must encourage action by the public. Such as if you buy one you get one free (BOGO.) Buy one get one half off. State an action that prompts the customer to act on your offer.
- Be sure you employ top-notch SEO techniques
Take the steps to create a successful sales funnel such as in creating an eye-catching landing page using the best SEO to put your landing page at the top of the Google search engine.
- Hard to ignore company offers, perks, and rewards
Within your landing page present an offer that makes the customer hard to ignore. Offer a back-end action and keep your offer going. Utilize a social media platform to post your content. Gather in a group on Facebook. Keep trying to improvise and make your actions more appealing until you hit on the right sales funnel that works for your company.
In Conclusion are Steps Towards a Successful Sales Funnel
. You must attract the public eye and bring attention to your product and service.
. You must offer to the public and undivided interest in your product or interest.
. You must somehow convict the public domain of how your product or service benefits them and how it is difficult to live without the product or service.
. You must instill in the consumer a deep desire and need to purchase your product or service such as offering your price just below the going rate on any other product or service.
. You must compel the consumer to take any action that they just cannot refuse.
Digital technologies continue to evolve and advance. Your company must keep in step with these online advances to see a continued profit and increase in consumer base. A sales funnel is yet one more advancement in offering your company continued and successful profits.