Food and beverages are essential to people’s lives. That is why they remain to be a very lucrative venture when done right. With this line of thinking, competition in this area is also stiff. Every strategy seems to be exhausted. It is not so much about the strategy anymore, but how it is executed. As an entrepreneur of a food or beverage product, you might want to revisit these ideas:
Food and photos go hand in hand. This is more applicable because of the rise of social media. Investing in excellent eCommerce photo retouching service will help enhance your photos. It is more than having the correct product and angles. It is about making people scroll back when they are browsing through their feeds.
Think of pictures that seem to pop out of the screen. The colors and textures are so crisp that one can almost touch and taste the product. This kind of picture generates sales. Make your product worthy of the hashtag, #foodporn.
Do not look at packaging as something that covers food and is thrown away. Sometimes, people take a second look at a product because of its excellent packaging. Refine the details of your packaging, and examine your logo. Is it eye-catching? Are the colors coordinated well to have a unified visual?
Aside from aesthetic appeal, your packaging should be smart, too. Some consumers are particular with the nutritional values in their food. Also, customers may take into consideration if their takeout packages are environmentally friendly.
USP with a Punch
The unique selling point(USP) is what your product promises to the consumers. Think of “finger-licking good” and “melts in your mouth not in your hands.” When a person hears such phrases, the brand comes to mind.
Look at your product. What is its unique quality? What can you promise and give the consumers consistently? Think of catchy phrases that are easy to remember. The process may need some trial and error. But do not give up. Continue to coin the most appropriate statement for your brand. It will go a long way toward promoting your products.
Redressing Your Brand Image
Your logo is something that will stick with your products permanently. Do not be afraid to revamp it if needed. You may need to change the color, an image, or the font. Do not do it frequently, though. This will come across as an indecisive to consumers. Only do so when all elements have been considered and a change will prove to be most beneficial.
Also, your target market may increase or change over time. Thus, your campaign materials and advertisements must also resonate with your audience. Have fresh ideas for all kinds of consumers that might patronize your product. Be inclusive of all market types.
Piping Hot Discounts
One way to promote your product is to have timely discounts. For example, have sweets at a lower price during special occasions such as Valentine’s Day. You can also offer a wide range of discounted smoothies during the summer season. But this promo can be availed when a customer buys another product at a regular price. Discounts that merge with the seasons and occasions will help your products.
The taste or flavor will still be the ultimate selling point of your product. But adding some extra flourish will help put it on top of its competitors.