Search engine optimization or SEO is a powerful tool that plays a great role in the success of businesses. When done right, SEO can generate more leads, increase conversion rates, and drive up sales as effectively, if not more, than any other marketing strategy.
However, companies taking their baby steps tend to make rookie mistakes. Here are some of the ones you should avoid:
1. You’re not choosing the right keywords
As many reputable SEO companies in Adelaide and other places say, the heart of search engine optimization is choosing the right keywords. You might be using a keyword the wrong way, or in a different way. On the other hand, you might be using keywords that are too generic, in which case, you have a lot of competition.
Both cases can lead to inadequate optimization. To help you choose keywords that are trending and relevant, use tools such as Google Trends or Moz.
2. You don’t promote your posts enough
Even if you’ve posted the most detailed, well-written, and high-quality blog post on your website, people won’t find it unless you promote it. And this is another common mistake that new website owners make.
Whenever you post something new, don’t hesitate to promote your work across all of the social media platforms that you have. Yes, it will take a lot more effort and time, but it’s a necessary part of building your audience as your website grows.
3. You’re inactive on social media
Social media is a powerful marketing tool that you would be foolish not to use. Needless to say, being inactive on your social media pages is a big rookie mistake.
The most popular social media platforms, such as Facebook, Instagram, and Twitter, help websites rank higher on search engines and drive traffic at the same time. Create meaningful content to share on your platforms, but not necessarily all of them.
Find a platform where most of your audience is and continue to build from there. Remember not to spam. However, post at least once or twice a day at the most opportune times.
4. You don’t have high-quality content
Frequently dishing out content but compromising its quality is a mistake you wouldn’t want to make, especially in your first few months of operation. Although maintaining a regular publishing schedule is one of the best strategies of SEO, make sure all of your posts are of high quality. Why? Because the better your stuff is, the higher the chances of your audience growing and subscribing to your page.
5. You’re not using internal linking properly
Internal linking helps you build a network within your website, which helps spread traffic across your pages. If you don’t do internal linking at all, you’re making a huge SEO mistake. And if you do perform internal linking, don’t oversaturate your page with internal links nor make them look forced.
As crucial as SEO is for the growth and success of websites, many webmasters still make these mistakes and more. If you want your website and business to grow without much hindrance, try to avoid these SEO mistakes at all costs.