The impact of the pandemic is huge, affecting small businesses in the country and worldwide. With the COVID-19 epidemic created havoc, joblessness has skyrocketed because businesses have no other option but to close down shutters. Then, it is easy to close down rather than thinking of ways to thrive amid the pandemic. It is appreciable that many smaller firms and individuals are collaborating to help those worst affected by the mammoth epidemic.
According to an article published on https://www.scrapality.com, going digital is the solution to the current problem, especially for small cafes and restaurants, who can take orders online. Business expert EJ Dalius thinks taking SBA loans can help small businesses amid the pandemic. Therefore, here are some other methods to assist these firms amid the crisis:
Eric J Dalius recommends switching to social media
Instead of fretting over what will happen, walk the extra mile to post and share content on social media platforms like Facebook, Instagram, LinkedIn, etc. You also need to strengthen your business messages, though avoid writing anything about making profits at this crisis hour.
Keep the message subtle and educate your customers about your products. Tell them how you are delivering essentials to consumers’ doorstep amid the pandemic. Show compassion to your audience. When you have a loyal fan following on Facebook or Instagram, your social posts will add reliability to your business at these troubled times.
Use your problem-solving skills to help your business
You have problem-solving skills and therefore, make the most out of it to design an e-commerce website to push your sales. Amid the pandemic, even if your store is open, customers will not visit your brick-and-mortar store as they did previously, says Eric Dalius. Online is your best bet.
Again, your business strategizing skills will come handy at this crisis hour. You can build plans, both short-term and long-term to help your business revive from the effects of the pandemic. You can offer valuable information like diversifying your business to help it survive amid lockdowns and social distancing. For instance, if you have a cake shop, sell essentials like bread, milk, breakfast cereals, vegetables, fruits, eggs, edible oils, etc to help your customers as well as your business.
Then, if you are in the education industry, offer free courses to gain maximum signups. These people may become your loyal customers later.
Research on financing options
Amid the corona crisis, sales will dip. It means that your revenues are plummeting too. It means less or no profit. You need to pay employees’ salaries. So if you have a dearth of funds, research on small business loans to survive and help your employees with their paychecks. Research whatever you think is relevant. Opt for easy and small loans that you can repay later. You can also take help from the government, as the Federal Reserve has reduced rates of interest to zero, and so you can take these loans to survive the pandemic.
Though the COVID-19 crisis has created mayhem, you need to think of ways to survive. Keep these tips in mind and use them to stay afloat.