The novel coronavirus has had a disastrous impact on the health of people and businesses all over the world. Small businesses, especially due to their lack of staying power, are struggling to survive until normalcy returns. Unfortunately, this kind of crisis is new to all, in the government as well as business, and nobody is very sure about how to tackle the situation. Some business owners believe that the pandemic should not deter them from continuing to implement their marketing plans as originally planned while others think radical changes are required to meet the challenges of the day. Some tips marketing pros think will help small businesses to tide over these unusual circumstances:
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Revamp Your Marketing
The pandemic has not only forced your employees to work from home but also enforced isolation for your customers. Smart businesses will need to acknowledge the change in the situation and deliver content that people sitting at home can relate to. Marketers also need to realize that many people are also getting very anxious and depressed with a barrage of news and social media posts about the coronavirus pandemic. This may indicate that it is the right opportunity for marketers to make their communication more positive and maybe even somewhat lighthearted so that people develop a more positive association with your brand. EJ Dalius suggests https://www.scrapality.com, you need to keep on communicating with your audience to understand their outlook.
Focus on How Your Brand Can Add Value, Advises Eric J Dalius
The sole purpose of brands is to ensure that they meet the needs and wants of the customers better than the competition. Many of the needs of customers have changed due to the pandemic. Communicate to your customers how your products or services are as relevant or even more valuable to them in the current situation. Your communication needs to be genuine as brands will be remembered more for their actions, not promises, observes Eric Dalius. Small businesses can create a deep impact on their customers through simple but effective actions that help customers to make their lives easier.
Take Advantage of the Slump in Business to Intensify Marketing
The pandemic has already resulted in many small businesses closing while others are running scared and slashing their advertising budgets to save on costs. With less pressure on advertisement buying on Google as well as social media, there has been a significant drop in the cost-per-acquisition. This is a very good opportunity for businesses that are still operating to ramp up their marketing spends by spending prudently on campaigns that have a positive ROI. There can also be a renewed focus on reselling to existing customers using email campaigns that don’t cost anything but can be very productive.
For small businesses to be successful even during the pandemic, they must understand the concerns of their target audiences, are empathetic towards them, be open to admitting the challenges you are facing, and assure them that you are working hard to help them as best as you can. Despite the tough situation, you mustn’t let up on your marketing and keep working to stay ahead of your competitors.