We all love the idea of a subscription box, right? Big retailers like Sephora, Amazon, Walmart, etc alike have their own monthly subscription box services too.
They’re super popular and are an instant favorite among many. So, if you’re someone who is also interested in having their own subscription box business, you’ve come to the right place!
Whether it’s a muse of yours or you’re serious about it, there’s something in it for everyone. You can learn about the new kind of trends, constantly come across ideas to change and improve your business and finally be able to reach out to a group of like-minded people there.
So, let’s not waste any more time and jump right into how you can also find a place in the happening game that is monthly subscription box services.
Image by Markus Winkler
Upmarket or Downmarker – Try Both!
It’s always going to be hard to beat a big retailer like Walmart on price, but that doesn’t mean you really have to go in that direction. You don’t have to compete with a business that is similar to yours.
Not everyone can afford a fairly expensive subscription box but it also shows that there is still a possibility someone will buy it because it’s unique merchandise.
On the bright side, even though big retailers are offering a more high-quality service, you can still compete with them on price. Let’s say you have a business of independent skincare products. You can create a boxed collection and sell it at a much lower price than other big-name retailers.
When there’s a demand for products, there’s going to bring a change to the prices, depending on the market. Look for what you can collect and offer.
Find Your Métier
Shopify can help you to expand your reach to several countries abroad with your original ideas. Who knows you may stumble across somebody in the crowd who shares the same taste as yours.
Once you have that solid customer base, the passion will flow effortlessly and you will be able to turn your business around. Subscriptions have already begun to work for diversely niche products.
It doesn’t just have to be something specified like food, you can find someone who has a passion for quirky things. You’ll have a dedicated fan base because of these hyper-specific interests.
Also, don’t forget, you’re bringing together a group of like-minded people too!
Unboxing Videos Are a Blessing
The best thing about a subscription box is the beauty of how it’s presented. If you don’t know what we’re talking about then just search for unboxing subscription box videos online, you’ll know what we mean.
You’ll see their live reaction and how excited they are from getting that box. There’s just something about a carefully crafted subscription box that makes you feel so happy just by opening it.
This is a one of a kind experience that people just can’t help but love. The surprise of that little touch of attention to detail brings delight to something that’s already pretty wonderful.
Surveys show that people are more likely to order again from those who offer premium packaging.
This is a great way of paying attention to the materials you use in the packaging which is going to make it an unforgettable unboxing experience for your customers.
Learn From the Mistakes
Those who make use of the prototype methods are most likely to take a quick turn when they find their bearing has little to no uptake. There are others who find themselves squeezed out because of increased competition.
However, you can use their example to learn and work on your own business plan. Think of the things that went wrong because of the steps that were taken.
Did they not have enough demand? Did the supply run short? Or did they fail to pick the right trend? Absorb what you find from their business being shut down. Use the knowledge to avoid making any unnecessary mistakes.
We understand there will be problems that are going to be out of your control to handle. This could also be a great insight into finding out if this is indeed the right path you’ve chosen.
A Gift Box Subscription Box Service?
Just imagine the look on your partner or best friend’s face when you see them getting a subscription box from their favorite retailer. It’s like you gifted them a year’s worth of products they need or want. If your partner is a bbq lover, Original ideas such as these are a hit nowadays as personalized gifts for them.
Besides that, if you’re someone who is bad at giving gifts, this can be a great solution to your problem! This makes it easy for you to shop and also at the same time give something that’s thoughtful. So, win-win-win (because we win too).
What you should keep in mind is that you ask your customers to enter the shipping address at checkout rather than their billing address. Offer custom gift messages, wrapping options, and also let them customize the boxes’ contents as well.
Finally, offer them a reward for being your loyal customer so that they continue to use your services in the future.
Build Your Own Subscription Box
Finally, let’s talk about how you can build your subscription box. After you’ve decided what kind of service your box will offer, at what price and for what market segments – you can go ahead and launch your subscription box!
Thankfully, the Shopify app has most of what you’ll need as a quality feature set. You also can easily automate the task of subscription services like payment plans, memberships, pre-orders, and recurring billings.
In conclusion, we’d like to say that we hope our article helps you to gain that bit of idea that you were lacking before. It’s not impossible to operate a business like this, so why not give it a shot and who knows you might just nail it.
Even if competitions are tight and big retailers seem intimidating to you, if you do your homework right, you may just be able to tap into a market so full of opportunities waiting for you.
Let’s get to implementing these ideas and get ahead in the subscription box service business!