Selling jewelry online is one of the most lucrative businesses that any entrepreneur can do from the comfort of home. Statistics showed that jewelry sales in 2020 reached$18.823 billion. This figure is expected to increase by 0.8% annually.
Competition is huge in the jewelry industry. But with the right marketing tools and strategies, you can still earn a huge income from selling jewelry online. Below are some techniques you can use to sell jewelry faster and better.
Know the Latest Trends
Customers are always on the lookout for new pieces to add to their existing collections. To ensure that you have the latest trends in jewelry designs, you must always know about upcoming trends even before they reach the market. To always be on track, subscribe to online fashion magazines, and follow jewelry-related blogs and websites. You can also use Google Alerts to keep yourself updated on the latest trends in jewelry and fashion. Google Alerts is a nice tool. It sends you an email every time your specified query shows up on the Internet, informing you about the newest trends in the industry you have chosen.
Work with Reliable Suppliers
Having the right business partner can set you up for success. If you are not making your own jewelry pieces, you should partner with reliable suppliers who can provide you with the type of jewelry you need. Remember that the wrong suppliers can make you lose business, so always be careful when choosing providers. You should base your choice on the quality of the jewelry they offer and on the value of customer service they provide.
Finding suppliers online is relatively easy. You have to do simple research to locate suppliers within your area. Below are some ways by which you can connect with suppliers:
Image by Yerson Retamal
Set Up a Virtual Store
Your online store will showcase all the pieces of jewelry you want to sell. To make it attractive, make sure to post only high-quality pictures of your products. If you are new to photography and cannot get desirable pictures of your products, you can edit each picture you want to post. If you have no background in editing, some websites offer courses on how to edit jewelry photos to attract more customers. Such websites can help you make your photos better for commercial purposes.
Work with Influencers
Influencers have a large following and connections. When they advertise a product or feature it in one of their videos or social media accounts, it will likely catch the attention of more people and prospective buyers. Influencers are trusted by their fans, and the endorsements they make are often sure to get the attention of consumers who are also willing to try the products themselves.
Post Your Products in Social Media
Posting on social media can generate an increase in income from your jewelry business. Social media has been a consistently effective method of marketing a business. This is due to the huge number of people who use social media every day. Statistics in 2020 alone showed that more than 3.6 billion people use social media worldwide.
Posting pictures of your products on Pinterest is also a good marketing strategy. Pinterest is perfect for selling jewelry because it is visual and fun to peruse. When the pictures of your jewelry are extremely high quality, they can significantly attract customers who will likely be enticed by the pictures you post.
Competition for the selling of jewelry is fierce online. But with the right marketing strategy, you will be able to gain success and get your brand known among jewelry lovers and fashion enthusiasts.