With the shift of paradigm in every industry vertical, more businesses are looking to leverage digital promotions and optimize their marketing budgets. Billboards in digital format offer an excellent promotional tool for such enterprises looking to maximize ROI.
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Digital billboards have now come a long way since their early days. These advertising platforms have gained popularity in terms of their appearance and functions. But not all billboards are created equal. And here is what you need to pay close attention to and get down to the basics to make the most of your investments.
- Space Needs
Whether you want to display it in a window of a store, on the top of a hotel, or in a mall, you must first determine the space availability and location. This will determine not just the product’s effectiveness but also the cost of the LED billboard. Depending on the space available the style and size of the digital billboard will differ. With modern technology, the size and shape of digital billboards can be more than just the traditional rectangular ones.
- Indoor or Outdoor?
Digital billboards can be designed for indoor as well as outdoor display. Indoor locations are generally smaller so the type of billboards for indoor locations will be limited. Outdoor locations offer much more flexibility in terms of size, shape, and style.
It is also important to keep in mind that indoor billboards will not be desirable for advertisers with large campaigns. This is not a drawback but should be considered as it will impact the return on investment for digital signage.
- Display Type
For the most part, digital screens operate on the same principle as an LCD or plasma display panel. What really sets them apart is that they have several LED (light-emitting diode) panels combined to form the digital display. These are usually joined into one large display by using one of four possible configurations – front-facing (featured on more recent models), two-sided (stacked), panoramic (wide-screen), or fixed (one large panel). Some have features that allow them to fit in any configuration you can imagine.
- Type of Content
Full-motion digital billboards are like massive televisions, which means they can display videos, graphics, and any other visual content. This results in having the ability to impress full-length commercials to passive as well as captive audiences. Less sophisticated types of digital displays will not be able to offer full-motion functionality but will be less costly to install and maintain.
Why Go For Digital Billboards?
They provide benefits that typical billboards lack, such as:
- Flexibility: Rather than making a vinyl panel, which may take a month or more, you can upload the artwork to the vendor in seconds.
- Timeliness: From a live clock to baseball’s opening day to a social media feed straight to a billboard, there’s plenty for everybody.
- Effectiveness: Digital billboards have a strong return on investment—more than half of people say they’ve seen a billboard in the last month, and all of them have taken action as a result of it, such as visiting a brand’s website or following it on social media.
The method of buying digital billboards is nearly the same as traditional ones. However, keeping in mind the points above can help you in bagging a great deal.