Products are made in a factory, but brands are created in mind- Walter Landor.
This quote clearly states the importance of branding in the current market dynamics. But often, brands limit their branding strategies to online platforms when they can clearly project the same through their physical space.
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But how? Well! Your office space can exhibit your branding messages or values in many ways. All you have to do is find the areas where you can implement them for the maximum results.
Do you know how to get started? If not, you’ve come to the right place. Keep reading, and you’ll have your answers within no time. Let’s get started!
Office Space and Branding- Decoding The Tips
Project your brand story
Your brand story tells your customers about your values and how you are better than others? But the point is, Is your business premises telling the same story you are trying to project through your online or offline marketing collaterals?
Remember, customers, are not only concerned about prices anymore. They are quite focused on the fact that they deal with the brand that emotes empathy.
But how to convey your story through your office premises? There are many ways to do that. For instance – You can choose the quotes that align perfectly with your mission statement and display them on the wall. You can paint these values as well.
You can add graphic illustrations also. Sticking the pictures of the idols that align with the inspiration of your company has a strong positive influence on your employees. And when employees feel motivated, it reflects in their work.
The other option is to write the prime statistics around the workspace. For example – “Paper-free since 2015,” Or you can also flaunt your success with “from 1 factory in 2008 to 15 offices in 2017”.
Make sure to choose the right wordings to further enhance your brand story in a unique way that helps you to engage with a wider audience.
Add visuals that depict your brand
Who’s not familiar with the world-famous phrase, “A picture tells a thousand words”? Precisely everyone knows the importance of visuals in today’s business world. Adding images to your story makes it more attractive. You can add artistic images related to your product and services.
But, how can you do this? Let us take a look!
- If you are a coffee supplier, then you can display the images of coffee beans.
- If you are dealing with mats, you can show images that depict innovative ways to use mats.
Want to know the most brilliant way? You can present the photos of happy customers that will help in building trust among potential clients. To add more effectiveness to it, you can even add written feedback in these pictures.
Selecting the right furniture
What completes the premises of the office? The answer is – furniture. Ranging from desks to chairs to cabinets, the furniture style speaks a lot about your brand. Different styles of furniture give a different environment. For instance – If you want to depict your organization as modern, you can go with glass furniture.
In the current times, being trendy is at the peak. If your organization wants the same, then choosing Scandinavian-inspired furniture is not a bad idea. There are endless possibilities, and your selection highly impacts the environment of the office space.
Add different accessories
What comes to your mind when you hear the word “accessories?” Clocks, plants, lightings, and what else? Do you know that all these things can turn the feel of the room entirely?
What can you take into consideration while choosing the accessories?
You can select items like mats, coasters, mousepads, glassware, and so on to take your marketing to the next level. For instance, as per Ultimate Mats, you can customize your mats with your brand logo or tagline to enhance your branding efforts.
But why does office branding matter?
We will start this with a quote by Joe Sacco – It is a visual world and people respond to visuals. This holds true for the office space. Because the visual appeal of any area reflects the purpose and vision of the company. Hence, having a creative place is a salient factor to shape up the identity of the business.
Let’s talk about the reasons to better understand this.
Develops the connection with the organization – Space branding generates the feeling of belongingness amongst the employees, thereby enhancing their loyalty towards the company. Loyalty means employee satisfaction and improved productivity. The biggest benefit comes in the form of staff retention. In short, we can say that branding is an investment that impacts your employees.
And which business does not want to retain its productive employees?
Educates the employees – Are your employees well-versed with the vision, mission, and objectives of your company? It is important that they should be because it helps them in easily spreading the brand message.
Builds your identity – In the global world, digital presence is vital. But doing the same for your workspace is equally important. It can be rightly said that the area of the workplace builds your identity. Thus, by doing so, you can craft a positive image of your company in front of your clients and customers.
Share your history – Starting and maintaining a business is not an easy task. You have spent many years keeping up with the business. So it is time to celebrate the milestones of it. Create a branded place that will depict the history of your company. This will make employees know about the challenges and achievements. If they are well-informed, they can answer the queries of the customers effectively.
Wrapping it up
All the offices are different, and it’s their branding strategy that makes them unique. Organizations these days are rapidly understanding the value of branding in the workplace. So, if you are planning to redesign your space, then you might be thinking right.
Just read the above-mentioned factors, and you will definitely flourish in this global world. Are you excited to create a hypnotic brand-experience? If yes, start working on the strategies right away.