If you’re building your own business, one of the most important steps is to create your own brand logo. While it might seem easier to forget this step altogether, this is possibly one of the most essential choices you’ll make at the start of your business. Why is this?
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Creating a logo represents your business and your brand. It is a form of advertising and marketing because your logo is the first thing a consumer will notice about your company, and it’s what customers will remember when they think of your brand.
Let’s discuss why creating a brand logo is such a vital creative step in the marketing of your business and how you can make yours stand out.
1. A Logo is the Face of Your Business
In a sea of ads and marketing tactics, you want your business to catch someone’s attention like a lighthouse. Just by creating a logo, the public can get a glimpse of the values and intentionality of your business.
Think of a logo like a grand entrance. It is your personal design being presented to the world. Having a brand logo introduces to the public that you’re in the game and have something to offer.
One of the best ways to accomplish this is by thinking up a unique design that’s specific to your company. Experiment with colors, shapes, and fonts to convey your company’s personality. Your logo will appear on products, your website, business cards, and even apparel.
If the personality of your business is suited to sell apparel, it’s a fantastic idea to provide customers with this option. Everyone loves brand clothes! Consider using a custom embroidery service to showcase your brand.
2. Consumers Look for Logos (Even If They Don’t Realize It)
Consumers are always looking for something eye-catching and meaningful. They want to find businesses that harbor a community-like atmosphere, and having a brand logo helps accomplish this.
Many people might assume that having a logo isn’t essential to the success of a business, but you only have a second to capture a consumer’s attention. Less than that, actually! In fact, statistics show that it only takes a person 0.05 seconds to decide if they’re interested in a particular brand. That’s how long you have to impress a consumer.
A brand logo fosters creativity, intentionality, and style. It makes consumers curious, and it helps them feel more connected to your business because your company is no longer just a name but also a team.
Consumers want to feel a part of something, so make them want to be a part of your company!
3. Consumers Remember Your Brand Logo
How many times have you heard a particular phrase or seen a certain symbol for an advertisement, and you knew immediately which business it belonged to even without seeing the company’s name?
We all remember certain logos, mottos, or emblems because they stick with us. You might see a logo that’s nothing more than a graphic design, but you immediately know which business it belongs to because you associate that design with that company.
Designs like the Siren for Starbucks are easy to recognize even without seeing the business’s name next to it.
Your business can be the same way. You don’t need to have a huge franchise to have a successful company, but you can imitate those businesses by making a personal, memorable brand logo that your customers are sure to recall. This way, the public feels more connected to your company and feels there is a sense of loyalty attached to your brand.
“Hey, I know that symbol. That belongs to (your business)!”
That’s what you want!
Conclusion
When building your own business, regardless of your services or products, creating a brand logo is an essential step in the foundation of your company. It establishes who you are, creates a sense of loyalty between you and your customers, and becomes a symbolic representation of your company as your business grows.
Creating a brand logo is an exciting experience, and it will significantly help you reap the greatest benefits of your business!
